SPORTSMONEY, Forbes - Highlights Shea Holbrook

First To The Finish: docuseries Follows 3 Women Taking On The MX-5 Cup

ByJenn Nelson

Motorsports is one of the toughest sports to break into. It’s expensive, demanding, and requires unwavering dedication. From the cost of racing cars, tires, and fuel to training, track access, and travel, the financial barrier is huge. On top of that, sponsorships are hard to secure, and for women, the road has been even tougher—fewer opportunities, less funding, and not enough role models have made it harder to reach the highest levels.

Since 2020, Mazda Motorsports has been working to change that. Through the Mazda Women in Motorsport Initiative and scholarships, they’ve been actively supporting female drivers in the MX-5 Cup series and beyond. Their "Challenger Spirit" philosophy aligns perfectly with the grit and determination these women bring to the sport.

Now, Mazda is taking that support a step further with First to the Finish, a new Prime Video docuseries premiering on March 25. Produced by Boardwalk Pictures and GroupM Motion Entertainment, the series follows two fierce racers, Heather Hadley (#54) and Sally Mott (#15), along with BSI Racing Team Principle Shea Holbrook, as they battle through the 2024 Mazda MX-5 Cup Championship Season.

For the full interview read here.